Gap
“Can Gap Inc. leverage unified commerce payment infrastructure and selective embedded finance partnerships to drive consistent omnichannel customer experiences at global scale?”
Founded1969
HQSan Francisco, California, USA
IndustryE-commerce / Retail
The story
Gap Inc. is a legacy American clothing and accessories retailer operating globally across brands including Gap, Banana Republic, Old Navy, and Athleta. The company has been modernizing its payments infrastructure, most notably selecting Adyen in 2018 for unified commerce across European stores and online channels. Its embedded finance stack is primarily focused on the customer checkout experience rather than building financial products for third parties.
Last 12 months
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Product timeline
1969
Gap Inc. founded as an American clothing and accessories retailer.· pivot
2018
Gap Inc. selected Adyen as its unified payments partner for in-store and online payments across Europe (UK, France, Italy, Ireland).· banking
The stack
Payments / PSP
Accounting gap: none