Fullpay
“Can a customizable, white-label payment processing company capture ISO, ISV, and SMB merchant-services market share by offering a fully branded, API-driven acquiring stack?”
HQMichigan, US
IndustryInfrastructure / Payments
The story
FullPayment (fullpay.com) is a merchant-services and payment processing company targeting small to mid-sized retailers and eCommerce businesses. It offers customizable credit card processing, point-of-sale, online, and mobile payment solutions alongside a white-label framework and ISO/agent program. The company positions itself as filling the gap left by traditional banking and processing providers, with revenue estimated between $50M–$100M.
Last 12 months
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Product timeline
2017
FullPayment, LLC published its privacy policy, indicating an established operational presence offering merchant payment processing services.· pivot
The stack
3 layers disclosed in Fullpay’s embedded-finance stack
Payments / PSP
FullPayment (self-operated)
Banking / BaaS
in the full report
Sponsor bank
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.