Fieldpromax
“Can a bootstrapped, small-team field service SaaS compete with Housecall Pro and ServiceTitan by staying lean and QuickBooks-native for small trade shops?”
Founded2015
HQRochester, Minnesota, United States
IndustryVertical SaaS / Field Service
The story
Field Promax is a small (7-employee, ~$620K revenue) field service management SaaS founded in 2015, serving trades like HVAC, plumbing, electrical, and landscaping. Its embedded finance surface is minimal: Stripe for card acceptance, plus deep two-way sync to QuickBooks and Xero. Payroll integration is provided via Paylocity. There is no BaaS, lending, or card-issuing layer — the product is purely software with a payments pass-through.
Last 12 months
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Product timeline
2015
Field Promax founded in Rochester, Minnesota as field service management software with QuickBooks integration.· founding
2024
Added Stripe payment integration and Xero integration in Q2 2024 product updates.· product
The stack
3 layers disclosed in Fieldpromax’s embedded-finance stack
Payments / PSP
Payroll
in the full report
Accounting
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.