ApideckTape
← Embedded Finance Index 2026

Face Card

“Can a creator-native neobank turn invoice-financing-plus-a-debit-card into the primary financial account for the creative workforce?”

Founded2024
HQSan Francisco, California, United States
FoundersDavid Akinyemi (CEO), George Odoom (CTO)
IndustryFintech / Consumer banking
The story

Founded 2024 by a model and an engineer as a neobank for creative freelancers — models, stylists, content creators — whose primary pain point is Net 30/45 client payment terms. Product wedge is invoicing plus Instant Pay (advance against unpaid invoices at 8% flat fee), with a Visa debit card on Stealth Bank rails as the deposit anchor. Positioning has shifted from pure freelancer tool toward a two-sided agencies + talent play, with AI ('Your AI money-making assistant') as the latest positioning layer.

Last 12 months
2025-03
Product timeline
2024
Face Card founded in San Francisco to help creative freelancers get paid faster· pivot
2024
Launched Face Card debit card issued by Stealth Bank, N.A. on Visa network with 6% cash back at lifestyle merchants· card
2024
Launched Instant Pay — invoice advance product offering up to 90% of invoice value in 1-2 days for an 8% flat fee· lending
2025
Expanded to serve creative agencies with AI-powered invoicing and talent payment platform· pivot
The stack
5 layers disclosed in Face Card’s embedded-finance stack
Card network
Visa
Lending
in the full report
Open banking
in the full report
Sponsor bank
in the full report
Telecom
in the full report
Accounting gap: significant
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Face Card — frequently asked

What bank does Face Card use?

Face Card discloses Stealth Bank, N.A. as its sponsor bank, according to the Embedded Finance Index 2026.

Is Face Card a bank?

Face Card does not disclose a bank charter of its own; its banking services are provided through Stealth Bank, N.A..

Which card network does Face Card use?

Face Card's cards run on Visa.

Who provides Face Card's lending?

Face Card's lending and capital products are provided by Face Card (in-house).

Which open banking provider does Face Card use?

Face Card connects to bank accounts through Plaid.

What is Face Card's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Face Card's stack: Card network (Visa); Lending (Face Card (in-house) and Instant Pay (invoice advance up to 90% of invoice value at 8% flat fee)); Open banking (Plaid); Sponsor bank (Stealth Bank, N.A.); Telecom (gigs).

Who founded Face Card?

Face Card was founded by David Akinyemi (CEO) and George Odoom (CTO) and is founded in 2024, headquartered in San Francisco, California, United States.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Face Card and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Face Card and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.