“Can easyJet evolve from a low-cost airline into a full travel platform — combining flights, holidays, and ancillary financial products — while sustaining investment-grade margins in a structurally challenged aviation market?”
Founded in 1995 as a low-cost point-to-point UK airline, easyJet has steadily expanded into a travel platform spanning flights, hotels, car hire, and package holidays. The 2019 launch of easyJet Holidays marked a structural shift from pure airline to travel marketplace, with the holiday business now targeting £450m PBT by FY30. Embedded finance (travel insurance, ancillary products) is distributed through the booking funnel rather than built as a standalone fintech product; payment infrastructure is outsourced to Adyen.
EasyJet processes payments through Adyen.
EasyJet uses Jumio for KYC and identity verification.
EasyJet's embedded insurance is provided by Collinson Group.
The Embedded Finance Index 2026 maps 3 layers in EasyJet's stack: Payments / PSP (Adyen); Insurance (Collinson Group); KYC (Jumio).
EasyJet was founded by Stelios Haji-Ioannou and is founded in 1995, headquartered in Luton, England, UK.
Get a read on where your own stack stands against EasyJet and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.