← State of Embedded Finance 2026

DriveWealth

Can a clearing broker-dealer become the dominant global infrastructure layer for embedded fractional investing, powering every fintech and consumer brand that wants to offer US equity trading without building a brokerage themselves?

Founded2012
HQNew York, NY, USA
IndustryInfrastructure / BaaS
The story

Founded as a US-regulated broker-dealer, DriveWealth pivoted to become an infrastructure-layer Brokerage-as-a-Service platform, enabling third-party fintechs, digital wallets, consumer brands, banks, and asset managers to offer fractional US equity investing globally via API. The company operates as a clearing broker-dealer (SEC-registered, FINRA member CRD# 165429) and has progressively layered in cash management (bank sweep via R&T), open banking (Plaid integration), and ledger infrastructure (Modern Treasury) to support partner money movement. It sells infrastructure, not a consumer brand, and monetizes via partner revenue-share and execution fees.

Last 12 months
2025-10
2026-01
2026-05
Product timeline
2012
DriveWealth founded as a US-regulated broker-dealer focused on enabling fractional share investing globally.· pivot
2018
Launched Brokerage-as-a-Service (BaaS) API platform, enabling third-party fintechs and consumer brands to embed fractional equity investing.· banking
2021
Partnered with Plaid to allow seamless ACH bank account linking and money movement for brokerage account funding.· banking
2022
Launched DriveWealth Bank Sweep Program with R&T Deposit Solutions to sweep uninvested cash into FDIC-insured deposit accounts.· banking
2024
Expanded solutions to include Embedded Investing, Full Service Brokerage, Execution Services, and Liquidity Solutions targeting banks, asset managers, digital wallets, and consumer brands.· banking
Regulated entities
Broker-dealer
US
DriveWealth, LLC
Broker-dealer
US
DriveWealth Institutional, LLC
The stack
Ledger
Modern Treasury
Open banking
Plaid
Accounting gap: minor