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Dovetail

Can a research repository become the AI-native operating system for customer intelligence across entire enterprises?

HQAustralia
IndustryHorizontal SaaS / Research & Customer Intelligence
The story

Dovetail was founded as a research repository and qualitative analysis tool for product and design teams. Over time it expanded into a broader 'Customer Intelligence Platform', aggregating multi-channel feedback and applying AI analysis at scale. Its current trajectory is toward becoming an AI-native platform that automates insight generation across the entire organization, not just the research team.

Last 12 months
2025-08
2025-09
Product timeline
2025
Launched AI Agents, AI Dashboards (beta), and AI Docs (beta) as part of an AI-native customer intelligence platform expansion.· pivot
2025
Introduced updated Free, Professional, and Enterprise pricing plans with new price points and functionality.· pivot
The stack
FX & payouts
Airwallex
Accounting gap: none