Dotz
“Can a coalition loyalty program become the financial super-app that Brazilian consumers use for accounts, credit, and everyday spend?”
Founded2000
HQSão Paulo, Brazil
Latest roundIPO 2021 (B3)
IndustryFintech / Loyalty & Consumer banking
The story
Dotz was founded in 2000 as a coalition loyalty program connecting Brazilian consumers to retail, banking, and telecom partners. Over 20 years it evolved from a pure points/rewards operator into a super-app offering embedded financial services — a free prepaid digital account (Dotz Pay), co-branded credit cards with Banco do Brasil, and personal loans through the NoVerde platform. Its 2021 IPO on B3 crystallized the shift from loyalty aggregator to consumer fintech with loyalty as the acquisition wedge.
Last 12 months
—
Product timeline
0
Launched Dotz Pay — prepaid digital account and prepaid card via Companhia Global de Soluções e Instituição de Pagamentos S.A.· banking
0
Acquired/consolidated NoVerde platform for personal loans and credit· lending
0
Launched co-branded credit cards with Banco do Brasil (Dotz Platinum Visa, Dotz Internacional Visa)· card
2000
Founded as a coalition loyalty program in Brazil· pivot
2021
IPO on B3 (Brazilian stock exchange)· ipo
Acquisitions
Regulated entities
2
regulatory licences held by Dotz
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Dotz’s embedded-finance stack
Payments / PSP
Dotz Pay (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Card network
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
5 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.