Distru
“Can a compliance-first cannabis ERP become the commerce and financial hub of the regulated cannabis supply chain?”
Founded2016
HQOakland, California, United States
Total raised$9M
Latest roundSeed, 2019
IndustryVertical SaaS / Cannabis
The story
Distru was founded in 2016 as a seed-to-sale ERP focused on cannabis distributors, cultivators, and manufacturers, with a live 2-way Metrc integration as its defining differentiator. It has expanded from ERP into a broader operating system with DistruCommerce (a wholesale marketplace), an AI Order Agent that converts texts/emails/PDFs into orders, and a partnership with FundCanna for capital access — moving toward becoming the financial and operational hub for cannabis brands rather than just compliance/inventory software.
Last 12 months
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Product timeline
2016
Distru founded in Oakland to build seed-to-sale ERP for cannabis operators.· founding
2019
Raised $3M seed led by Felicis Ventures.· funding
2024
Launched DistruCommerce wholesale marketplace and AI Order Agent.· product
2025
Announced FundCanna partnership for cannabis operator financing.· lending
The stack
2 layers disclosed in Distru’s embedded-finance stack
Lending
FundCannaFundCanna Partnership
Accounting
in the full report
Accounting gap: minor
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.