← Embedded Finance Index 2026

Distru

“Can a compliance-first cannabis ERP become the commerce and financial hub of the regulated cannabis supply chain?”

Founded2016
HQOakland, California, United States
Total raised$9M
Latest roundSeed, 2019
IndustryVertical SaaS / Cannabis

The story

Distru was founded in 2016 as a seed-to-sale ERP focused on cannabis distributors, cultivators, and manufacturers, with a live 2-way Metrc integration as its defining differentiator. It has expanded from ERP into a broader operating system with DistruCommerce (a wholesale marketplace), an AI Order Agent that converts texts/emails/PDFs into orders, and a partnership with FundCanna for capital access — moving toward becoming the financial and operational hub for cannabis brands rather than just compliance/inventory software.

Last 12 months

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Product timeline

2016

Distru founded in Oakland to build seed-to-sale ERP for cannabis operators.· founding

2019

Raised $3M seed led by Felicis Ventures.· funding

2024

Launched DistruCommerce wholesale marketplace and AI Order Agent.· product

2025

Announced FundCanna partnership for cannabis operator financing.· lending

The stack

2 layers disclosed in Distru’s embedded-finance stack

Lending

FundCannaFundCanna Partnership

Accounting

in the full report

Accounting gap: minor

4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Distru — frequently asked

Who provides Distru's lending?

Distru's lending and capital products are provided by FundCanna.

Which accounting software does Distru integrate with?

Distru integrates with QuickBooks Online, QuickBooks Desktop, Xero and Sage.

What is Distru's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Distru's stack: Lending (FundCanna and FundCanna Partnership); Accounting (QuickBooks Online, QuickBooks Desktop, Xero and Sage).

Where is Distru headquartered?

Distru is founded in 2016 and headquartered in Oakland, California, United States.

How much funding has Distru raised?

Distru has raised $9M in total (latest round: Seed, 2019).

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