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← Embedded Finance Index 2026

Digits

“Can a fully AI-automated general ledger — trained on hundreds of billions in real SMB transactions — replace traditional bookkeeping software and the human accountant for small businesses and accounting firms?”

Founded2018
HQSan Francisco, CA, USA
FoundersWayne Chang, Jeff Seibert
Total raised$97.5M+
Latest roundSeries C, March 2022
Valuation$565M post-money (2022)
IndustryVertical SaaS / Accounting
The story

Founded in 2018 by the Crashlytics team as a broad SMB financial tools company, Digits spent its early years in stealth accumulating investor backing before publicly launching in 2022 with a reporting-first product. The company subsequently pivoted hard into AI-native accounting, positioning itself as the world's first 'Agentic General Ledger' trained on $875B+ in SMB transactions. The embedded finance angle is primarily upstream data connectivity: Digits ingests data from 12,000+ financial institutions via Plaid, then aggregates native integrations with Stripe, Ramp, Gusto, BILL, Mercury, and Arc to auto-categorize and close books without human intervention.

Last 12 months
2025-01
Product timeline
2018
Founded by Wayne Chang and Jeff Seibert (creators of Crashlytics, sold to Twitter then Google) as a fintech startup targeting SMB financial tools.· pivot
2019
Raised $10.5M Series A led by Benchmark; operated in stealth with a 16,000-person waitlist.· banking
2022
Raised $65M Series C at $565M valuation and launched first public product, Digits Reports, an interactive financial reporting tool.· pivot
2024
Repositioned as AI-native accounting platform, launching the Agentic General Ledger (AGL) that auto-books 95%+ of SMB transactions in real time.· pivot
2025
Expanded native integrations to include Ignition, Karbon, and Reach Reporting, targeting accounting firms as a key customer segment alongside SMBs.· banking
The stack
2 layers disclosed in Digits’s embedded-finance stack
Open banking
Plaid
Accounting
in the full report
Accounting gap: none
9 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Digits — frequently asked

Which open banking provider does Digits use?

Digits connects to bank accounts through Plaid.

Which accounting software does Digits integrate with?

Digits integrates with Stripe, Ramp, Gusto, BILL, Mercury, Arc, Ignition, Karbon and 1 other.

What is Digits's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Digits's stack: Open banking (Plaid); Accounting (Stripe, Ramp, Gusto, BILL and 5 others).

Who founded Digits?

Digits was founded by Wayne Chang and Jeff Seibert and is founded in 2018, headquartered in San Francisco, CA, USA.

How much funding has Digits raised?

Digits has raised $97.5M+ in total (latest round: Series C, March 2022; valuation: $565M post-money (2022)).

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