Digit
“Can an AI-driven automated savings app become the full-stack financial wellness OS for everyday consumers under Oportun's platform?”
HQSan Francisco, CA (operated under Oportun brand)
IndustryFintech / Consumer banking
The story
Digit began as a standalone automated savings app (digit.co) using AI to move small amounts into savings without user effort. After acquisition by Oportun in 2021, it became the consumer-facing savings and financial wellness product within Oportun's broader fintech platform. The product now encompasses Set & Save automated savings, personal loans (via Oportun), and investment features, with the Digit brand serving as the consumer interface for Oportun's embedded finance stack.
Product timeline
2015
Digit launched as an automated savings app that analyzes spending and moves small amounts to a separate savings account.· banking
2021
Oportun acquired Digit to expand its consumer financial health product suite.· acquisition
2022
Digit integrated more deeply into Oportun's platform, adding personal loans and broader financial wellness features.· lending
The stack
Banking / BaaS
Lending
Open banking
Sponsor bank
Accounting gap: none