Cult Furniture
“Can a London design-led furniture brand scale across Europe by combining Shopify-led DTC commerce with a contract/trade arm?”
Founded2010
HQLondon, United Kingdom
IndustryE-commerce / DTC brand
The story
Cult Furniture is a UK-founded direct-to-consumer furniture retailer that has scaled from a London showroom into a multi-market European e-commerce operation, layering on a Cult Trade B2B/contract furniture arm. Its embedded finance footprint is squarely that of a Shopify-hosted merchant: Checkout.com handles acquiring, PayPal Pay in 3 provides consumer BNPL, and Shopify provides the underlying commerce platform.
Last 12 months
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Product timeline
2010
Cult Furniture founded in London as a modern, design-led furniture e-commerce brand.· launch
2020
Expanded into 3 new international markets with Checkout.com powering payments and reconciliation.· expansion
The stack
Payments / PSP
Accounting gap: minor