“Can a London design-led furniture brand scale across Europe by combining Shopify-led DTC commerce with a contract/trade arm?”
Cult Furniture is a UK-founded direct-to-consumer furniture retailer that has scaled from a London showroom into a multi-market European e-commerce operation, layering on a Cult Trade B2B/contract furniture arm. Its embedded finance footprint is squarely that of a Shopify-hosted merchant: Checkout.com handles acquiring, PayPal Pay in 3 provides consumer BNPL, and Shopify provides the underlying commerce platform.
Cult Furniture processes payments through Checkout.com and PayPal.
Cult Furniture is founded in 2010 and headquartered in London, United Kingdom.
Get a read on where your own stack stands against Cult Furniture and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.