Crazygames
“Can a browser gaming platform scale developer monetization and global payouts using third-party embedded finance infrastructure rather than building proprietary payment rails?”
CrazyGames operates as a browser-based gaming platform (Maxflow BV) serving 35M+ monthly active users. Originally focused on hosting free-to-play web games, the company added a developer-facing monetization and payout layer — integrating Xsolla for player in-app purchases and Tipalti for automating mass payouts to developers globally. The platform sits at the intersection of gaming marketplace and embedded finance, using third-party infrastructure to manage both the inbound (IAP) and outbound (developer revenue share) payment flows without building proprietary payment rails.