“Can a veterinary practice-management software incumbent monetize its clinic footprint by embedding payments, patient financing, and recurring wellness subscriptions into its PIMS?”
Covetrus was created in 2019 as the first tech-enabled veterinary practice-improvement company by combining Henry Schein Animal Health with Vets First Choice. After going private in a $4B CD&R/TPG take-private in 2022, the company has consolidated its practice-management software footprint (ImproMed, Avimark, Pulse, Ascend, RxWorks, VisionVPM) and layered embedded finance — Covetrus Payments (Stripe), CareCredit patient financing, and CarePlans wellness subscriptions — on top of the PIMS.
Covetrus ImproMed processes payments through Stripe and Worldpay.
Covetrus ImproMed's lending and capital products are provided by CareCredit.
The Embedded Finance Index 2026 maps 2 layers in Covetrus ImproMed's stack: Payments / PSP (Stripe and Worldpay); Lending (CareCredit and CareCredit patient financing (integrated with Pulse, Avimark, Impromed)).
Covetrus ImproMed is founded in 2019 and headquartered in Portland, Maine, United States.
Get a read on where your own stack stands against Covetrus ImproMed and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.