Conte It Prestiti
“Can Admiral Group's Italian insurance brand become the trusted, fully-digital personal loan provider for Italian consumers by embedding open banking and modern insurance into a seamless credit experience?”
ConTe.it Prestiti was founded in 2021 as the Italian personal lending venture of the Admiral Group (the well-known insurance group behind ConTe.it motor insurance in Italy). The brand leveraged Admiral's existing Italian customer base and compliance infrastructure to build a fully digital, paper-free personal loan platform. The company differentiated by embedding open banking technology (Tink) for real-time income verification, compressing loan decisioning times. It also added optional Creditor Protection Insurance (CPI) as an embedded product alongside loans, extending the Admiral Group's insurance DNA into the lending vertical.