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Conte It Prestiti

“Can Admiral Group's Italian insurance brand become the trusted, fully-digital personal loan provider for Italian consumers by embedding open banking and modern insurance into a seamless credit experience?”

Founded2021
HQRome, Italy
IndustryFintech / Lending
The story

ConTe.it Prestiti was founded in 2021 as the Italian personal lending venture of the Admiral Group (the well-known insurance group behind ConTe.it motor insurance in Italy). The brand leveraged Admiral's existing Italian customer base and compliance infrastructure to build a fully digital, paper-free personal loan platform. The company differentiated by embedding open banking technology (Tink) for real-time income verification, compressing loan decisioning times. It also added optional Creditor Protection Insurance (CPI) as an embedded product alongside loans, extending the Admiral Group's insurance DNA into the lending vertical.

Last 12 months
2024-04
Product timeline
2021
ConTe.it Prestiti launched as the personal loans venture of Admiral Group in Italy, offering a 100% digital, paper-free personal loan application process.· lending
2023
Embedded Tink's Income Check product to enable instant income verification via open banking during loan applications.· lending
2024
INSTANDA published a case study detailing how it helped ConTe.it scale insurance products, volumes, and countries, specifically CPI (Creditor Protection Insurance).· insurance
Regulated entities
1
regulatory licence held by Conte It Prestiti
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Conte It Prestiti’s embedded-finance stack
Lending
Personal loan (up to €30,000)Creditor Protection Insurance (CPI) add-on
Open banking
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.