← Embedded Finance Index 2026

Cloudbeds

“Can a hospitality PMS become the financial operating system for independent hotels and vacation rentals by embedding payments, capital, and marketplace integrations into one platform?”

Founded2012
HQSan Diego, CA, USA
FoundersAdam Harris, Richard Castle
Total raised$150M+
Latest roundSeries D, November 2021
IndustryVertical SaaS / Hospitality
The story

Founded in 2012 as a cloud-based property management system (PMS) for hotels and vacation rentals, Cloudbeds expanded its platform strategy around 2017 by recognizing payments as a core monetization layer. In 2019, the company migrated to Stripe Connect as the backbone of Cloudbeds Payments, its embedded payment product for hotel operators. Over time, Cloudbeds layered on additional financial products — most notably Cloudbeds Capital (merchant lending powered by Stripe Capital) — positioning itself as a full financial OS for the hospitality vertical rather than a pure SaaS PMS.

Last 12 months
2026-04
2026-02
2026-05
Product timeline
2012
Founded in San Diego to provide all-in-one hospitality management software (PMS) for hotels and vacation rentals.· pivot
2017
Recognized opportunity to embed payments directly within its platform, initiating the Cloudbeds Payments concept.· banking
2019
Partnered with Stripe (via Stripe Connect) to power Cloudbeds Payments, replacing an earlier basic payment provider.· banking
2021
Raised $150M Series D led by SoftBank Vision Fund 2 to accelerate growth post-pandemic.· pivot
2024
Launched Cloudbeds Capital, powered by Stripe Capital, offering small business loans and merchant cash advances to US Cloudbeds Payments customers.· lending
The stack
3 layers disclosed in Cloudbeds’s embedded-finance stack
Payments / PSP
Stripe ConnectPaystackstripe
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
9 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.