Citizens
“Can Citizens extend its large-merchant BNPL infrastructure (Citizens Pay) down-market to SMBs and in-person services via fintech distribution partnerships like Wisetack?”
HQProvidence, Rhode Island, USA
IndustryBank / National
The story
Citizens Financial Group is a large national bank headquartered in Providence, RI. It operates Citizens Pay, a market-leading consumer installment financing (BNPL) product embedded with major technology retailers such as Apple, Best Buy, and Microsoft. In 2023, Citizens expanded its embedded lending reach by partnering with Wisetack to bring Citizens Pay to small-business in-person services, signaling a push to extend its BNPL infrastructure downstream to SMBs via fintech distribution networks.
Product timeline
2023
Citizens partnered with Wisetack to expand Citizens Pay buy-now-pay-later offerings to small business in-person services including home improvement, auto repair, and medical services.· lending
Regulated entities
National Bank Charter
US
Citizens Financial Group, Inc.
The stack
Lending
Accounting gap: none