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Cembra

“Can a Swiss consumer-credit bank become the country's dominant embedded BNPL and digital payment platform for merchants while preserving its core card and personal-loan franchise?”

Founded1912
HQZurich-Altstetten, Switzerland
Latest roundIPO (SIX Swiss Exchange, November 2013)
IndustryBank / National
The story

Originally a consumer-credit specialist operating under GE Money Bank, Cembra went public in 2013 following GE Capital's divestiture. The bank subsequently pivoted from a pure-lending model toward a broader consumer finance platform, adding credit cards, auto finance, and embedded BNPL. The 2023 creation of CembraPay — merging Swissbilling and Byjuno — marked a deliberate move into merchant-facing embedded payments and Buy Now Pay Later, positioning Cembra as Switzerland's leading invoice-payment and BNPL infrastructure provider alongside its traditional retail banking business.

Last 12 months
2023-04
Product timeline
1912
Bank Prokredit founded in Switzerland.· banking
1998
GE Capital acquires Bank Prokredit; merged with Bank Aufina (acquired 1997) to form GE Money Bank in 2006.· acquisition
2013
IPO on SIX Swiss Exchange; rebranded from GE Money Bank to Cembra Money Bank AG.· ipo
2023
Merged subsidiaries Swissbilling and Byjuno into new brand CembraPay, becoming a leading Swiss BNPL and invoice-payment provider.· pivot
2023
Launched CembraPay as a distinct embedded BNPL and digital payment services business area targeting online and offline merchants.· lending
Regulated entities
1
regulatory licence held by Cembra
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Cembra’s embedded-finance stack
Card network
VisaMastercard
Lending
in the full report
Accounting gap: none
8 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.