CartonCloud
“Can a purpose-built WMS+TMS become the operating system for mid-market 3PLs without needing to bolt on embedded financial products?”
Founded2012
HQBurleigh Heads, Queensland, Australia
Latest roundSeries A, $8.6M
IndustryVertical SaaS / Logistics
The story
CartonCloud is an Australian vertical SaaS for third-party logistics (3PL), warehouse, and transport operators, founded in 2012 in Queensland. The product is a WMS + TMS with built-in billing/invoicing that pushes to external accounting software rather than acting as a system of record for money movement. It has remained a pure software platform — there is no evidence of embedded finance products (no lending, cards, banking, insurance, or payments acceptance) in its own stack.
Last 12 months
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Product timeline
2012
CartonCloud founded as a cloud-based WMS + TMS platform for 3PLs and transport companies.· founding
2020
Launched Business Intelligence (BI) Insights dashboard for logistics analytics.· product
2024
Released Self-Managed Integrations feature including Xero Invoice-to-Sales Order connector.· product
The stack
1 layer disclosed in CartonCloud’s embedded-finance stack
Accounting
Accounting gap: minor