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CartonCloud

“Can a purpose-built WMS+TMS become the operating system for mid-market 3PLs without needing to bolt on embedded financial products?”

Founded2012
HQBurleigh Heads, Queensland, Australia
Latest roundSeries A, $8.6M
IndustryVertical SaaS / Logistics
The story

CartonCloud is an Australian vertical SaaS for third-party logistics (3PL), warehouse, and transport operators, founded in 2012 in Queensland. The product is a WMS + TMS with built-in billing/invoicing that pushes to external accounting software rather than acting as a system of record for money movement. It has remained a pure software platform — there is no evidence of embedded finance products (no lending, cards, banking, insurance, or payments acceptance) in its own stack.

Last 12 months
—
Product timeline
2012
CartonCloud founded as a cloud-based WMS + TMS platform for 3PLs and transport companies.· founding
2020
Launched Business Intelligence (BI) Insights dashboard for logistics analytics.· product
2024
Released Self-Managed Integrations feature including Xero Invoice-to-Sales Order connector.· product
The stack
1 layer disclosed in CartonCloud’s embedded-finance stack
Accounting
XeroQuickBooks OnlineNetSuiteWaveZoho Inventory
Accounting gap: minor

CartonCloud — frequently asked

Which accounting software does CartonCloud integrate with?

CartonCloud integrates with Xero, QuickBooks Online, NetSuite, Wave and Zoho Inventory.

Where is CartonCloud headquartered?

CartonCloud is founded in 2012 and headquartered in Burleigh Heads, Queensland, Australia.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against CartonCloud and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to CartonCloud and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

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