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CAFU

“Can an on-demand fuel delivery app become the all-in-one mobile car ownership super app for UAE consumers and fleet operators?”

Founded2018
HQDubai, UAE
IndustryVertical SaaS / Mobility & Fuel Delivery
The story

Founded in January 2018 as a simple on-demand petrol delivery app in UAE, CAFU rapidly expanded beyond fuel into a full-service mobile car care super app covering washes, battery, tyres, oil changes, and roadside rescue. By 2023, CAFU had expanded geographically into Canada with EV charging services and embedded financial services including digital insurance via Tokio Marine and a unified payment infrastructure via Adyen spanning multiple markets and currencies. The company's embedded finance angle centres on using Adyen to underpin multi-market acquiring, fraud prevention, and authorisation optimisation rather than building its own payments stack.

Last 12 months
2023-06
2023-02
2023-10
Product timeline
2018
CAFU founded in the UAE as the region's first on-demand fuel delivery service.· pivot
2020
Launched mobile car wash service and oil change service; reached 100 million litres of petrol delivered.· banking
2021
Introduced battery and mobile tyre services, expanding from fuel to full car services.· banking
2022
Launched emergency roadside rescue service.· banking
2023
Expanded to Canada with EV mobile charging; partnered with Adyen for payments across UAE and Canada; launched digital car insurance with Tokio Marine.· banking
2023
Launched CAFU Cars platform (October 2023); reached 5 billion litres of petrol delivered.· banking
Regulated entities
Freezone Entity
UAE (Dubai)
CAFU App Technologies FZE
DMCC Entity
UAE (Dubai)
CAFU App DMCC
The stack
Payments / PSP
Adyen
FX & payouts
Adyen
Accounting gap: minor