“Can a telematics-native pay-per-mile motor insurer carve out a durable niche for low-mileage UK drivers before being absorbed into a legacy incumbent?”
By Miles pioneered pay-per-mile telematics motor insurance in the UK, launching policies in 2018 after FCA authorisation in 2017 and raising a £15M Series B in 2020 led by CommerzVentures. Following the acquisition of parent Direct Line by Aviva, its underwriter transitioned from U K Insurance Limited to Aviva Insurance Limited. In 2025 the company announced it would stop offering new customer quotes, with renewals continuing to existing customers until early 2026 — effectively winding down as an independent brand under the Aviva umbrella.
By Miles uses Experian and LexisNexis Risk Solutions for KYC and identity verification.
By Miles's embedded insurance is provided by Aviva Insurance Limited and U K Insurance Limited (former, replaced 2025).
The Embedded Finance Index 2026 maps 2 layers in By Miles's stack: Insurance (Aviva Insurance Limited and U K Insurance Limited (former, replaced 2025)); KYC (Experian and LexisNexis Risk Solutions).
By Miles is founded in 2016 and headquartered in London, United Kingdom (registered office: 8 Surrey Street, Norwich).
Get a read on where your own stack stands against By Miles and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.