“Can a telematics-native pay-per-mile motor insurer carve out a durable niche for low-mileage UK drivers before being absorbed into a legacy incumbent?”
By Miles pioneered pay-per-mile telematics motor insurance in the UK, launching policies in 2018 after FCA authorisation in 2017 and raising a £15M Series B in 2020 led by CommerzVentures. Following the acquisition of parent Direct Line by Aviva, its underwriter transitioned from U K Insurance Limited to Aviva Insurance Limited. In 2025 the company announced it would stop offering new customer quotes, with renewals continuing to existing customers until early 2026 — effectively winding down as an independent brand under the Aviva umbrella.