“Can a financial wellness app help consumers manage medical debt more affordably by personalizing payment guidance through open banking data?”
BuoyFi is a consumer-facing fintech app owned by PC Funding, LLC that focuses on helping users navigate medical debt by connecting their financial accounts via Plaid to generate affordable payment options based on income and debt. The platform integrates Kard for loyalty rewards and Synapse Brokerage for investment/brokerage infrastructure. The product positions itself as a financial wellness tool for individuals burdened by medical debt.