ApideckTape
← Embedded Finance Index 2026

Bird

“Can a post-bankruptcy micromobility operator survive as a focused city-by-city scooter and bikeshare service after the consolidation of the shared-mobility market?”

Founded2017
HQSanta Monica, California, United States
FoundersTravis VanderZanden
Total raised$623M+ (pre-bankruptcy)
Latest roundSeries D extension, 2020
Valuation$2.75B (Series D, 2019)
IndustryMarketplace / Gig economy
The story

Founded 2017 as the original dockless e-scooter sharing pioneer in Santa Monica, growing explosively to a $2.75B valuation by 2019 on the back of urban micromobility hype. Aggressive acquisitions (Scoot 2019, Circ 2020) failed to deliver unit economics; post-SPAC IPO the company filed Chapter 11 in 2023 and was acquired out of bankruptcy. The operating entity today is Blue Jay Transit, Inc., running Bird-branded scooter and bikeshare fleets in partner cities — a consumer micromobility operator, not the embedded-finance platform that the bird.com (with a dot-com) communications API uses.

Last 12 months
2025-12
2023-05
Product timeline
2017
Founded by Travis VanderZanden as dockless e-scooter sharing service· launch
2019
Acquired Scoot for ~$25M to expand into San Francisco / moped market· acquisition
2020
Acquired German competitor Circ to expand European footprint· acquisition
2021
Went public via SPAC merger· ipo
2023
Filed for Chapter 11 bankruptcy; assets acquired and brand continued under Blue Jay Transit, Inc.· pivot
2025
Bird Canada records record-breaking year, continues operating as Blue Jay Transit, Inc.· operations
The stack
1 layer disclosed in Bird’s embedded-finance stack
Payments / PSP
PayPalApple PayGoogle Pay
Accounting gap: none

Bird — frequently asked

Who is Bird's payment processor?

Bird processes payments through PayPal, Apple Pay and Google Pay.

Who founded Bird?

Bird was founded by Travis VanderZanden and is founded in 2017, headquartered in Santa Monica, California, United States.

How much funding has Bird raised?

Bird has raised $623M+ (pre-bankruptcy) in total (latest round: Series D extension, 2020; valuation: $2.75B (Series D, 2019)).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Bird and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Bird and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.