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Billy

“Can Ageras consolidate Europe's SMB accounting/fintech long tail (Billy, Zervant, Tellow, Kontist, Shine) into a single cross-border 'Shine' financial OS for freelancers?”

HQFiolstræde 17B, 1171 København K, Denmark
IndustryHorizontal SaaS / Accounting
The story

Billy is a Danish SMB accounting/invoicing SaaS with over 30,000 self-employed and SMB users, operated by Billy ApS in Copenhagen. It became a licensed AISP in Denmark, enabling native bank-account aggregation into its bookkeeping product. Billy is now part of Ageras' Shine group (which also owns Zervant and Tellow), and as of October 2025 new subscribers contract with Shine Denmark ApS — the Billy brand is being folded into 'Shine Regnskab'.

Last 12 months
2025-10
Product timeline
2025
Billy becomes part of Shine (Ageras Group); rebrand to 'Shine' begins in October 2025· acquisition
2025
As of 2025-10-07, new subscribers contract with Shine Denmark ApS instead of Billy ApS· pivot
Regulated entities
1
regulatory licence held by Billy
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Billy’s embedded-finance stack
Payments / PSP
StripeMobilePay
Open banking
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.