Barclays US Consumer Bank
“Can Barclays US Consumer Bank grow its position as the leading US bank partner-card issuer while expanding its digital savings and BNPL product suite to deepen merchant and consumer relationships?”
Barclays US Consumer Bank operates as the American consumer banking subsidiary of Barclays PLC, chartered in Delaware and focused almost exclusively on the US partner card market — co-branded and private-label credit cards issued in partnership with airlines, retailers, and other brands. After stopping acquisition of non-partnership branded card accounts in 2019, the bank doubled down on its position as a top-10 US card issuer with 20+ client partners and ~20 million customer accounts. In 2021, it expanded into BNPL/POS installment financing via a partnership with Amount, and in 2024 began executing risk-transfer agreements (selling credit card receivables to Blackstone) to free capital for further lending growth. The bank is a digital-first direct bank for savings products alongside its card business.