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Banxy

“Can Natixis Algérie capture Algeria's unbanked and underbanked retail population by being the country's only fully digital-native mobile bank?”

Founded2018
HQBâb Ezzouar, Alger, Algeria
IndustryFintech / Neobank
The story

Banxy was launched in 2018 as the digital banking arm of Natixis Algérie — a traditional French-backed bank established in Algeria since 1999 — to serve retail customers entirely through a mobile app. It represents Natixis Algérie's digital transformation strategy rather than an independent fintech startup. In 2022 the platform added AI-assisted remote onboarding with selfie-video identity verification and e-signature, making it the first bank in Algeria to offer fully online account opening. The product suite is retail-focused (checking accounts, savings, CIB debit cards, Visa cards, foreign-currency accounts, P2P transfers) with no evidence of a B2B or API-embedded finance offering.

Last 12 months
2025-03
Product timeline
2018
Natixis Algérie launched Banxy as Algeria's first fully smartphone-native digital banking app.· banking
2020
Banxy introduced Visa card products (First, Gold, Platinum) and P2P transfer features.· card
2022
Banxy adopted AI-powered remote account opening with selfie-video KYC and electronic signature via E-Tawki3, enabling fully online onboarding for the first time in Algeria.· banking
2025
Updated tariff schedule published (March 2025), reflecting ongoing product evolution including foreign-currency accounts and savings products.· banking
Regulated entities
1
regulatory licence held by Banxy
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Banxy’s embedded-finance stack
Banking / BaaS
Natixis Algérie SPA (in-house)
Card network
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.