“Can a managed AI-agent automation company replace the fragmented RPA tooling stack for enterprises by combining AI with human oversight?”
Founded in 2023 by two former Google Creative Lab engineers (Lucas Ochoa and Gautam Bose) who recognized that enterprise automation was burdened by legacy tooling and overly complex citizen-developer products. Initially launched as Lasso with a Chrome-focused RPA product powered by GPT-4 and computer vision. Rebranded to Automat and expanded to a managed-automation model where Automat's team and AI agents build, test, and deploy process automations for enterprise customers — including CRM integrations, invoice filing, email automation, and meeting summarization. The product is positioned as a hybrid human-AI service layer rather than a self-serve no-code tool.