ApideckTape
← Embedded Finance Index 2026

AgriWebb

“Can a livestock management SaaS become the operating system for compliance, sustainability and traceability across global grazing agriculture?”

Founded2013
HQSurry Hills, New South Wales, Australia
FoundersJohn Fargher
Total raised$50.5M
Latest roundLater Stage VC, 2024 ($11M AUD)
IndustryVertical SaaS / Agriculture
The story

AgriWebb was founded in 2013/2014 as a livestock record-keeping app for Australian cattle and sheep producers and has expanded internationally to the UK, US, New Zealand and South Africa. The product remains focused on farm records, animal management, grazing planning and compliance/audit workflows (e.g. eNVD, LPA) — it is not a fintech and does not embed lending, banking, or payments products for its customers. The only fintech surface area is subscription billing.

Last 12 months
2024-11
Product timeline
2013
AgriWebb founded in Sydney to digitize livestock management for farmers and ranchers.· founding
2021
Raised $30M Series B led by TELUS Ventures, largest Australian private round of the year.· funding
2024
Raised $11M AUD extension with Munters Group joining as strategic investor.· funding
The stack
1 layer disclosed in AgriWebb’s embedded-finance stack
Payments / PSP
StripeGoCardless
Accounting gap: minor

AgriWebb — frequently asked

Who is AgriWebb's payment processor?

AgriWebb processes payments through Stripe and GoCardless.

Who founded AgriWebb?

AgriWebb was founded by John Fargher and is founded in 2013, headquartered in Surry Hills, New South Wales, Australia.

How much funding has AgriWebb raised?

AgriWebb has raised $50.5M in total (latest round: Later Stage VC, 2024 ($11M AUD)).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against AgriWebb and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to AgriWebb and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.