← Embedded Finance Index 2026

AgriWebb

Can a livestock management SaaS become the operating system for compliance, sustainability and traceability across global grazing agriculture?

Founded2013
HQSurry Hills, New South Wales, Australia
FoundersJohn Fargher
Total raised$50.5M
Latest roundLater Stage VC, 2024 ($11M AUD)
IndustryVertical SaaS / Agriculture
The story

AgriWebb was founded in 2013/2014 as a livestock record-keeping app for Australian cattle and sheep producers and has expanded internationally to the UK, US, New Zealand and South Africa. The product remains focused on farm records, animal management, grazing planning and compliance/audit workflows (e.g. eNVD, LPA) — it is not a fintech and does not embed lending, banking, or payments products for its customers. The only fintech surface area is subscription billing.

Last 12 months
2024-11
Product timeline
2013
AgriWebb founded in Sydney to digitize livestock management for farmers and ranchers.· founding
2021
Raised $30M Series B led by TELUS Ventures, largest Australian private round of the year.· funding
2024
Raised $11M AUD extension with Munters Group joining as strategic investor.· funding
The stack
1 layer disclosed in AgriWebb’s embedded-finance stack
Payments / PSP
StripeGoCardless
Accounting gap: minor