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Afinz

“Can a 30-year-old Brazilian regional consumer-credit lender leverage its universal bank license to become the embedded-finance BaaS backbone for fintechs, retailers and SMBs across Brazil?”

Founded2021
HQSorocaba, São Paulo, Brazil
FoundersSorocred co-founders, Mr. Yamaguti, Mr. Zanvettor
Total raisedSelf-funded
IndustryFintech / SMB banking
The story

Afinz is the 2021 rebrand of Sorocred, a 30+ year-old consumer credit company from Sorocaba, SP serving the Brazilian retail and under/unbanked population. After receiving universal bank authorization from the Brazilian Central Bank in March 2021, the group re-founded itself as Afinz — an 'Open Platform' combining a licensed multiple bank, payment institution, and non-financial services (health, e-commerce). The strategic pivot is from consumer credit monoline to a full-stack B2B2C banking-as-a-service provider offering white-label banking, card issuing, receivables anticipation, and lending infrastructure to fintechs and retailers.

Last 12 months
—
Product timeline
1990
Sorocred founded as regional consumer credit company serving Brazilian retail and under/unbanked population· banking
2012
Pioneered credit-underwriting APIs for consumer lending contracts originated by startups· lending
2020
Started operating as a Banco Múltiplo (multiple bank)· banking
2021
Rebranded from Sorocred to Afinz after receiving universal bank authorization from the Brazilian Central Bank· pivot
2021
Launched expanded product suite: credit cards, digital accounts, insurance, investments, wealth management· banking
Acquisitions
D3
Payments/sales-automation business absorbed into Afinz ('D3 agora é Afinz'), providing the Portal Afinz, Pulse capture app, and payment gateway
Regulated entities
2
regulatory licences held by Afinz
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
Afinz was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
Issuer Afinz1 layer →
The stack
7 layers disclosed in Afinz’s embedded-finance stack
Payments / PSP
Afinz Payments (self-operated)Afinz Maquininha (self-operated)Afinz Gateway (self-operated)Pulse (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Card network
in the full report
Lending
in the full report
Investing
in the full report
Accounting gap: significant
17 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.