“Can a 30-year-old Brazilian regional consumer-credit lender leverage its universal bank license to become the embedded-finance BaaS backbone for fintechs, retailers and SMBs across Brazil?”
Afinz is the 2021 rebrand of Sorocred, a 30+ year-old consumer credit company from Sorocaba, SP serving the Brazilian retail and under/unbanked population. After receiving universal bank authorization from the Brazilian Central Bank in March 2021, the group re-founded itself as Afinz — an 'Open Platform' combining a licensed multiple bank, payment institution, and non-financial services (health, e-commerce). The strategic pivot is from consumer credit monoline to a full-stack B2B2C banking-as-a-service provider offering white-label banking, card issuing, receivables anticipation, and lending infrastructure to fintechs and retailers.
Afinz discloses Banco Afinz S.A. (in-house) and Afinz Instituição de Pagamento S.A. (in-house) as its banking providers, according to the Embedded Finance Index 2026.
Afinz does not disclose a bank charter of its own; its banking services are provided through Banco Afinz S.A. (in-house) and Afinz Instituição de Pagamento S.A. (in-house).
Afinz processes payments through Afinz Payments (self-operated), Afinz Maquininha (self-operated), Afinz Gateway (self-operated) and Pulse (self-operated). Disclosed money-movement rails: Pix.
Afinz's cards are issued through Banco Afinz S.A. (in-house) on the Visa network.
Afinz's lending and capital products are provided by Banco Afinz S.A. (in-house).
Afinz's investing and wealth products are powered by Banco Afinz S.A. (in-house).
The Embedded Finance Index 2026 maps 7 layers in Afinz's stack: Payments / PSP (Afinz Payments (self-operated), Afinz Maquininha (self-operated), Afinz Gateway (self-operated) and Pulse (self-operated)); Money movement (Pix); Banking / BaaS (Banco Afinz S.A. (in-house) and Afinz Instituição de Pagamento S.A. (in-house)); Card issuing (Banco Afinz S.A. (in-house)); Card network (Visa); Lending (Banco Afinz S.A. (in-house), Empréstimo Pessoal, Antecipação de Recebíveis, Recebíveis 360 (white-label receivables anticipation) and 7 others); Investing (Banco Afinz S.A. (in-house)).
Afinz was founded by Sorocred co-founders, Mr. Yamaguti and Mr. Zanvettor and is founded in 2021, headquartered in Sorocaba, São Paulo, Brazil.
Afinz has raised Self-funded in total.
Afinz's acquisitions include D3.
Get a read on where your own stack stands against Afinz and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.