“Can a core-banking software vendor be the one-stop integrator that helps small fintechs get licensed and live faster than they could on Mambu or building in-house?”
Advapay is an Estonian core banking software vendor and fintech consultancy founded in 2015. The company sells a white-label digital core banking and e-wallet platform (Macrobank) alongside licensing/consulting services to help fintechs obtain EMI, PI, MSB and crypto/MiCAR licenses. Its embedded-finance angle is as an enabler — it integrates third-party BaaS, KYC, and payment partners through a marketplace and resells them to fintech operators, rather than operating its own regulated financial services.
Advapay moves money over SWIFT and SEPA.
Advapay was founded by Maxim Ivanchenko and is founded in 2015, headquartered in Tallinn, Estonia.
Get a read on where your own stack stands against Advapay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.