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Advapay

Can a core-banking software vendor be the one-stop integrator that helps small fintechs get licensed and live faster than they could on Mambu or building in-house?

Founded2015
HQTallinn, Estonia
FoundersMaxim Ivanchenko
IndustryInfrastructure / BaaS
The story

Advapay is an Estonian core banking software vendor and fintech consultancy founded in 2015. The company sells a white-label digital core banking and e-wallet platform (Macrobank) alongside licensing/consulting services to help fintechs obtain EMI, PI, MSB and crypto/MiCAR licenses. Its embedded-finance angle is as an enabler — it integrates third-party BaaS, KYC, and payment partners through a marketplace and resells them to fintech operators, rather than operating its own regulated financial services.

Last 12 months
Product timeline
2015
Advapay founded in Estonia as a core banking software vendor and fintech consulting firm.· pivot
2020
Partnership with Sumsub to deliver automated KYC/AML to fintech clients on the Macrobank core banking platform.· banking
The stack
Accounting gap: none