← Embedded Finance Index 2026

Addepar

“Can Addepar become the AI-ready data operating system for the entire global wealth management industry?”

Founded2009
HQNew York, NY, United States
FoundersJoe Lonsdale, Jason Mirra
Total raised$921.4M
Latest roundSeries D+ (multiple rounds)
IndustryVertical SaaS / Wealth Management

The story

Addepar was founded in 2009 to bring institutional-grade transparency to complex, multi-asset portfolios — a response to the 2008 financial crisis. It grew from a client-reporting tool for family offices and RIAs into a global data and AI platform for wealth management, private banks, and institutional allocators, now overseeing $9T+ in assets. Its recent strategic push is a re-platforming around ADX (Addepar Data Exchange) and native AI (Addison), positioning Addepar as the AI-ready data operating system for wealth. Addepar is not an embedded-finance company — it does not move money, issue cards, or hold deposits; its 'embedded' surface is data aggregation via Plaid and integrations with custodians and accounting general ledgers.

Last 12 months

2026-05

Launched Addepar Data Exchange (ADX)

Product timeline

2009

Founded by Joe Lonsdale and Jason Mirra in the wake of the 2008 financial crisis to bring transparency to complex portfolios· founding

2014

Series C raise of $50M to accelerate growth of investment analysis and reporting platform· funding

2017

Series D of $140M as AUM on platform grew from $300B to $650B in 18 months· funding

2020

Launched alternatives marketplace to expand into private markets· pivot

2026

Launched Addepar Data Exchange (ADX) — new data foundation for AI-ready workflows· product

The stack

2 layers disclosed in Addepar’s embedded-finance stack

Open banking

Plaid

Accounting

in the full report

Accounting gap: minor

9 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Addepar — frequently asked

Which open banking provider does Addepar use?

Addepar connects to bank accounts through Plaid.

Which accounting software does Addepar integrate with?

Addepar integrates with Sage Intacct (via KnowLedger), SumIt Software, AgilLink, Wealth Write.Up, eMoney, Wealthbox, MSCI Wealth Manager, Vestmark and 1 other.

What is Addepar's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Addepar's stack: Open banking (Plaid); Accounting (Sage Intacct (via KnowLedger), SumIt Software, AgilLink, Wealth Write.Up and 5 others).

Who founded Addepar?

Addepar was founded by Joe Lonsdale and Jason Mirra and is founded in 2009, headquartered in New York, NY, United States.

How much funding has Addepar raised?

Addepar has raised $921.4M in total (latest round: Series D+ (multiple rounds)).

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