ApideckTapeMonthly recap
← Embedded Finance Index 2026

Accrue Savings

“Can a merchant-embedded stored-value wallet replace credit-driven loyalty programs and become the default savings-and-rewards layer at retail checkout?”

Founded2021
HQNew York, NY, United States
FoundersMichael Hershfield
Total raised$29.7M
Latest roundSeries A, January 2022
IndustryFintech / Consumer banking
The story

Founded in mid-2021 as a 'save now, pay later' antidote to BNPL, Accrue Savings embedded FDIC-insured savings accounts directly into merchant checkout flows, rewarding consumers for saving toward purchases. After a $25M Series A in early 2022, the company evolved toward a broader digital stored-value wallet infrastructure for retailer loyalty programs, emphasizing low-cost payment rails, refund reconversion, and LTV metrics. A separate entity, Accrue 401k, was spun out to manage Guideline retirement plans excluded from the Gusto acquisition and was acquired by Vestwell in January 2026 — distinct from the core Accrue Savings consumer wallet business.

Last 12 months
2026-02
In the February 2026 recap →
2026-10-20
In the October 2026 recap →
Product timeline
2021
Founded in June 2021 by Michael Hershfield; launched merchant-embedded 'save now, pay later' (SNBL) product in November 2021 with seven retail partners including Casper, Camp, and Mark Henry.· banking
2022
Raised $25M Series A led by Tiger Global; expanded retail partnerships to include Allbirds, Smile Direct Club, and others; positioned as a BNPL alternative with FDIC-insured savings accounts.· banking
2024
Issued Accrue Savings account Terms & Conditions under Accrue Money, Inc., with Bangor Savings Bank as issuing/sponsor bank and Mastercard-licensed debit card.· card
2025
Pivoted product toward a digital stored-value wallet platform for merchant loyalty, emphasizing low-cost wallet and bank rail payments, closed-loop credits, and customer LTV improvement.· pivot
2026
Vestwell completed acquisition of Accrue 401k (a separate entity spun out from Guideline's non-Gusto plans), transitioning ~30,000 retirement plans to Vestwell's platform.· acquisition
The stack
4 layers disclosed in Accrue Savings’s embedded-finance stack
Payments / PSP
Stripe
Sponsor bank
Bangor Savings Bank
Banking / BaaS
in the full report
Card issuing
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Accrue Savings — frequently asked

What bank does Accrue Savings use?

Accrue Savings discloses Bangor Savings Bank (sponsor bank) as its banking provider, with Bangor Savings Bank as its sponsor bank, according to the Embedded Finance Index 2026.

Is Accrue Savings a bank?

Accrue Savings does not disclose a bank charter of its own; its banking services are provided through Bangor Savings Bank.

Who is Accrue Savings's payment processor?

Accrue Savings processes payments through Stripe.

Who issues Accrue Savings's cards?

Accrue Savings's cards are issued through Bangor Savings Bank.

What is Accrue Savings's embedded finance stack?

The Embedded Finance Index 2026 maps 4 layers in Accrue Savings's stack: Payments / PSP (Stripe); Banking / BaaS (Bangor Savings Bank (sponsor bank)); Card issuing (Bangor Savings Bank); Sponsor bank (Bangor Savings Bank).

Who founded Accrue Savings?

Accrue Savings was founded by Michael Hershfield and is founded in 2021, headquartered in New York, NY, United States.

How much funding has Accrue Savings raised?

Accrue Savings has raised $29.7M in total (latest round: Series A, January 2022).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Accrue Savings and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Accrue Savings and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.