Blnk

Founded in July 2021, Blnk targets Egypt's large underbanked population where credit card penetration is under 5%. The company partners with Egyptian merchants to underwrite customers at the point of sale using only a National ID, offering 6–36 month installment financing for electronics, furniture, and automotive services. Funding has combined equity, bank debt, and securitised bond issuance — reflecting a capital-markets-oriented approach to scaling a consumer lending book in an emerging market.