Zuru Latam
“Can a logistics-focused insurtech become the dominant risk-management and insurance operating system for Latin American freight and cargo operators by combining AI-driven underwriting with a multi-carrier digital platform?”
Founded in 2020 as a B2B logistics insurtech operating in Peru, Zuru Latam originally aggregated cargo and transport insurance products for SMEs in the logistics sector. In 2023–2024, the company pivoted from a single-product broker model toward a multi-product AI-powered digital ecosystem, signing anchor partnerships with global insurer Chubb and AI risk-scoring firm AI27. The Zuru Max launch in September 2024 marked a step-change: real-time AI risk scoring by route, dynamic premium pricing, and embedded 24/7 cargo monitoring position Zuru as an insurtech platform rather than a traditional intermediary.