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Zoop

Can a Brazilian white-label payments infrastructure provider become the embedded-finance backbone for every marketplace and platform in LATAM under iFood ownership?

Founded2013
HQBrazil
IndustryInfrastructure / Payments
The story

Zoop is a Brazilian white-label Payments-as-a-Service (PaaS) infrastructure provider founded in 2013, enabling non-financial companies to embed payments and digital accounts under their own brand. The company expanded from payment acquiring into digital banking ('Zoop Banking') and Pix infrastructure. Acquired by iFood, Zoop now operates as a regulated Brazilian payment institution under BCB supervision, processing R$35B+ annually across 440 marketplaces and 1.4M merchants.

Last 12 months
Product timeline
2013
Zoop founded as a white-label Payments-as-a-Service infrastructure provider for marketplaces and platforms in Brazil.· pivot
2021
Acquired by iFood, becoming part of the iFood group.· acquisition
Regulated entities
Payment Institution
Brazil (BCB)
Zoop
The stack
Payments / PSP
Zoop Payments (self-operated)
Banking / BaaS
Zoop (in-house)
Accounting gap: none