Zoodpay
“Can ZoodPay become the dominant BNPL and digital payment infrastructure for underserved consumers across MENA and Central Asia?”
Founded2015
HQLausanne, Vaud, Switzerland
Total raised$54.5M
Latest roundSeries C
IndustryFintech / BNPL
The story
Founded in 2015, ZOOD evolved from a digital lending and e-commerce marketplace into a comprehensive fintech platform with ZoodPay as its embedded BNPL payment solution. The company targeted the largely underserved MENA and Central Asia markets where traditional credit infrastructure is limited. ZoodPay offers interest-free installments (ZPI) and Pay After Delivery (PAD) models to e-commerce merchants, positioning itself as the BNPL infrastructure layer for the region. The company is headquartered in Lausanne, Switzerland, but operates primarily in emerging markets.
Last 12 months
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Product timeline
2015
ZOOD founded as a digital lending and shopping platform targeting MENA and Central Asia markets.· lending
2019
ZoodPay launched as the BNPL payment arm offering interest-free installments for e-commerce merchants.· lending
2022
ZOOD raised Series C funding of $54.5M to expand its BNPL and logistics platform across underserved markets.· banking
The stack
2 layers disclosed in Zoodpay’s embedded-finance stack
Payments / PSP
ZoodPay (self-operated)
Lending
in the full report
Accounting gap: significant
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.