“Can HSBC build a standalone consumer fintech brand that competes with Wise and Revolut for international money movement without being constrained by the parent bank's infrastructure?”
Zing was launched by HSBC Group as a distinct international payments and multi-currency app targeting UK consumers with international money needs. Rather than operating under the HSBC brand, the product was spun out as a standalone fintech app leveraging Visa's technology for card issuance and FX rails. The product positions itself as a direct competitor to Wise and Revolut, focused on multi-currency wallets, international transfers, and broad geographical reach.
Zing discloses HSBC Bank USA as its banking provider, according to the Embedded Finance Index 2026.
Zing does not disclose a bank charter of its own; its banking services are provided through HSBC Bank USA.
Zing processes payments through Checkout.com.
Zing's cards run on Visa.
Zing uses Visa for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in Zing's stack: Payments / PSP (Checkout.com); Banking / BaaS (HSBC Bank USA); Card network (Visa); FX & payouts (Visa).
Zing is founded in 2023 and headquartered in London, UK.
Get a read on where your own stack stands against Zing and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.