“Can a loyalty and customer-insight layer on existing card machines become the data infrastructure for every offline payment, distributed through acquirers rather than directly to merchants?”
Zeal was founded in 2019 to turn existing payment terminals into a value-added-services (VAS) platform — loyalty, customer identification and merchant health analytics — without competing with acquirers on payment processing. The company explicitly positions itself as a technology provider (not a PSP/EMI), distributing through acquirers, ISOs, PSPs and ISVs rather than direct-to-merchant, and its 2026 raise is aimed at scaling to a contracted footprint of 4M+ card machines globally.
Zeal Loyalty processes payments through Stripe.
Zeal Loyalty was founded by Omar Ebeid and Bellal Mohamed and is founded in 2019, headquartered in London, United Kingdom.
Zeal Loyalty has raised $14M in total (latest round: $10M (September 2026)).
Get a read on where your own stack stands against Zeal Loyalty and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.