“Can MobiKwik's payment gateway capture India's SMB and startup acceptance market against entrenched players like Razorpay and PayU?”
Zaakpay is the payment gateway arm of MobiKwik, India's listed digital wallet and fintech group. It serves merchants with card, UPI, netbanking, wallet, EMI, and BNPL acceptance, and operates as an online payment aggregator under RBI authorization. Recent expansion has been into recurring payments (UPI AutoPay / eNach / eMandate), payment links, and EMI/BNPL — positioning it as a full-stack Indian PG competitor to Razorpay and PayU.
Zaakpay processes payments through Zaakpay (self-operated). Disclosed money-movement rails: UPI.
Zaakpay integrates with Shopify, WooCommerce and WhatsApp.
The Embedded Finance Index 2026 maps 4 layers in Zaakpay's stack: Payments / PSP (Zaakpay (self-operated)); Money movement (UPI); Lending (ZaakFlexi (EMI/BNPL at checkout)); Accounting (Shopify, WooCommerce and WhatsApp).
Zaakpay is headquartered in India.
Get a read on where your own stack stands against Zaakpay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.