← State of Embedded Finance 2026

Youtility

Can open banking data be used by retail banks to help customers manage, optimise, and switch household subscriptions and utility contracts within their existing banking app?

Founded2015
HQWarwick, England, United Kingdom
Total raised$5.82M
IndustryFintech / SMB banking
The story

Founded in 2015 as an open-banking-enabled home finance tech platform, Youtility built tools allowing banks to connect their customers with personalised home services contracts (energy, broadband, TV, mobile). The company positioned itself at the intersection of open banking data and subscription management, leveraging Tink's AIS/PIS infrastructure to deliver embedded utility switching and carbon tracking within banking apps. In October 2023, Youtility was acquired by Squeeze, signalling consolidation in the UK embedded subscription management space.

Last 12 months
2023-10
Product timeline
2015
Youtility Limited founded in Warwick, UK, focused on open-banking-enabled home finance tech for banks.· banking
2023
Youtility partnered with Tink to deliver embedded subscription and carbon management tools to banking customers.· banking
2023
Youtility was acquired by Squeeze in October 2023.· acquisition
Regulated entities
ICO Data Controller Registration
UK
Youtility Limited
The stack
Open banking
Tink
Accounting gap: none