“Can open banking data be used by retail banks to help customers manage, optimise, and switch household subscriptions and utility contracts within their existing banking app?”
Founded in 2015 as an open-banking-enabled home finance tech platform, Youtility built tools allowing banks to connect their customers with personalised home services contracts (energy, broadband, TV, mobile). The company positioned itself at the intersection of open banking data and subscription management, leveraging Tink's AIS/PIS infrastructure to deliver embedded utility switching and carbon tracking within banking apps. In October 2023, Youtility was acquired by Squeeze, signalling consolidation in the UK embedded subscription management space.