← Embedded Finance Index 2026

Yardbook

“Can a lean, free-to-start SaaS remain the default operating system for U.S. landscaping SMBs by layering payments and AI workflows without building its own financial stack?”

Founded2014
HQSan Mateo, California, United States
FoundersMark Ke, Brian Gamido
Total raised$125K
Latest roundSeed (Y Combinator)
IndustryVertical SaaS / Landscaping

The story

Yardbook started in 2014-2015 as a YC-backed vertical SaaS for landscapers, combining a business-management tool with a consumer-facing marketplace ('Find a Pro'). It monetized via a freemium tiered plan (Free / $34.99 / $49.99) and layered embedded payments through Stripe. More recently the company has focused on lightweight automation (Zapier), QuickBooks sync, and AI-assisted workflows rather than expanding into deeper embedded finance (lending, banking, insurance).

Last 12 months

—

Product timeline

2014

Yardbook founded to serve landscaping/lawn care SMBs with a free business management SaaS.· pivot

2016

Backed by Y Combinator; positioned as an online marketplace for the $30B+ lawncare business.· banking

2016

Rolled out Stripe-powered credit card payments and invoicing with pay-now links.· banking

2024

Launched QuickBooks Online sync via CONNECT integration platform (beta).· banking

2025

Introduced AI Assist for custom forms and AI Events API (via Zapier) for customer interaction logging.· pivot

The stack

2 layers disclosed in Yardbook’s embedded-finance stack

Payments / PSP

Stripe

Accounting

in the full report

Accounting gap: minor

1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Yardbook — frequently asked

Who is Yardbook's payment processor?

Yardbook processes payments through Stripe.

Which accounting software does Yardbook integrate with?

Yardbook integrates with QuickBooks Online.

What is Yardbook's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Yardbook's stack: Payments / PSP (Stripe); Accounting (QuickBooks Online).

Who founded Yardbook?

Yardbook was founded by Mark Ke and Brian Gamido and is founded in 2014, headquartered in San Mateo, California, United States.

How much funding has Yardbook raised?

Yardbook has raised $125K in total (latest round: Seed (Y Combinator)).

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