Xoda
“Can a purpose-built operating system for health & wellness studios displace generic gym management software by embedding payments, payroll, and community tools in a single freemium-led platform?”
HQAustralia
IndustryVertical SaaS / Health & Wellness
The story
Founded as an Australian startup, Xoda built a vertical SaaS operating system specifically for health & wellness businesses (gyms, fitness studios). The product covers scheduling, member management, community engagement, and payments under one roof. The embedded payments story evolved from generic third-party processor support to a branded XODA Pay module, with Worldpay for Platforms and Ezypay named as infrastructure partners. Geographic expansion to NZ, UK, and USA represents the primary growth axis rather than a product pivot.
Product timeline
2021
Xoda Pty Ltd established; Terms & Conditions and Privacy Policy published, indicating platform launch for Australian health & wellness businesses.· pivot
2023
XODA Pay launched as branded payment module automating member billing, refunds, and cash flow management for gyms and studios.· banking
2023
Partners page published listing Ezypay and access-control partners (Secure People, Open Path), signalling a payment and venue-access ecosystem strategy.· banking
2024
Platform expanded to serve AU, NZ, UK & USA markets, adding Worldpay for Platforms as a payment processing partner.· banking
Regulated entities
ABN (Australian Business Number)
AU
Xoda Pty Ltd ABN 42 658 707 825
The stack
Payments / PSP
Accounting gap: significant