“Can a purpose-built operating system for health & wellness studios displace generic gym management software by embedding payments, payroll, and community tools in a single freemium-led platform?”
Founded as an Australian startup, Xoda built a vertical SaaS operating system specifically for health & wellness businesses (gyms, fitness studios). The product covers scheduling, member management, community engagement, and payments under one roof. The embedded payments story evolved from generic third-party processor support to a branded XODA Pay module, with Worldpay for Platforms and Ezypay named as infrastructure partners. Geographic expansion to NZ, UK, and USA represents the primary growth axis rather than a product pivot.
Xoda processes payments through Worldpay for Platforms and Ezypay.
Xoda is headquartered in Australia.
Get a read on where your own stack stands against Xoda and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.