Wrenly
“Can an AI-native, Slack-embedded feedback app displace heavyweight HR platforms like Lattice and Culture Amp by meeting employees where they already work?”
Founded2021
HQNew York, NY, USA (Incognito Apps Inc.)
Total raised$170K (accelerator)
Latest roundAccelerator/Incubator
IndustryHorizontal SaaS / HR & Employee Engagement
The story
Wrenly (legal: Incognito Apps Inc.) began as an anonymous feedback Slack/Teams app and evolved into a broader AI-native HR platform covering suggestion boxes, surveys, peer recognition, performance reviews, and an AI 1-on-1 notetaker. It is bootstrapped-adjacent (only ~$170K accelerator funding disclosed) and competes with venture-backed incumbents like Lattice and Culture Amp. No embedded finance layer — the only financial primitive is Stripe for its own SaaS billing, plus gift-card rewards as a recognition feature.
Last 12 months
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Product timeline
2021
Founded as Incognito Apps Inc., building anonymous feedback Slack app· founding
2024
Rebranded product suite to Wrenly / Wrenly AI with AI insights and culture score· pivot
2026
Launched AI 1-on-1 Notetaker & Coach and performance review modules· product
The stack
1 layer disclosed in Wrenly’s embedded-finance stack
Payments / PSP
Accounting gap: none