“Can a digital insurance broker become the operating infrastructure for insurance distribution across francophone West Africa?”
Founded in 2019 as a fully digital insurance broker in francophone West Africa, WiASSUR set out to simplify insurance comparison and purchase for individuals and businesses. The company progressively built a dual-channel model — direct-to-consumer via its selfcare portal and B2B2C via its 'Espace Pro' for broker-partners — adding contract issuance and claims management on top of pure comparison. Its ERP V2 represents a move toward becoming the insurance management operating system for the region, going beyond a simple aggregator.