“Can France's leading digital gift-voucher issuer scale globally as part of Pluxee's employee-benefits super-app?”
Founded 2014 as a French digital gift card platform for corporate and works-council (CSE) programs. Sodexo took a majority stake in 2021 to consolidate the French gift voucher market, and following Sodexo's spin-off of its benefits arm into Pluxee, the Wedoogift brand became Glady and has since been fully absorbed into Pluxee France as of 2025. The company is now the gift-card leg of Pluxee's broader employee benefits catalog (restaurant tickets, CESU, mobility, vacation).