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Wedoogift

“Can France's leading digital gift-voucher issuer scale globally as part of Pluxee's employee-benefits super-app?”

Founded2014
HQParis, France
Total raised$560K
Latest roundAcquired (majority stake) by Sodexo, September 2021
IndustryVertical SaaS / Employee Benefits
Websitewedoogift.com ↗

The story

Founded 2014 as a French digital gift card platform for corporate and works-council (CSE) programs. Sodexo took a majority stake in 2021 to consolidate the French gift voucher market, and following Sodexo's spin-off of its benefits arm into Pluxee, the Wedoogift brand became Glady and has since been fully absorbed into Pluxee France as of 2025. The company is now the gift-card leg of Pluxee's broader employee benefits catalog (restaurant tickets, CESU, mobility, vacation).

Last 12 months

2025

Glady (formerly Wedoogift) rebranded to Pluxee; wedoogift.com now redirects to Pluxee France content.

Product timeline

2014

Wedoogift founded in Paris as a multi-brand gift card solution for companies and works councils (CE).· launch

2021

Sodexo Benefits & Rewards Services acquires a majority stake in Wedoogift.· acquisition

2024

Sodexo's benefits business spun out as Pluxee; Wedoogift rebranded to Glady, then absorbed into the Pluxee France brand.· pivot

2025

Glady (ex-Wedoogift) fully rebranded to Pluxee, integrating gift card offer into Pluxee's broader employee benefits catalog.· rebrand

The stack

0 layers disclosed in Wedoogift’s embedded-finance stack

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Accounting gap: minor

Wedoogift — frequently asked

Where is Wedoogift headquartered?

Wedoogift is founded in 2014 and headquartered in Paris, France.

How much funding has Wedoogift raised?

Wedoogift has raised $560K in total (latest round: Acquired (majority stake) by Sodexo, September 2021).

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