“Can a UAE-headquartered retail investment platform become the one-stop-shop financial platform for MENA and diaspora investors seeking affordable, Shariah-aware access to US capital markets?”
Founded in 2018 as a UAE-based robo-advisory and passive investing platform, Wealthface has progressively expanded from automated ETF portfolio management into active self-directed trading and niche Islamic finance. The company built its brokerage infrastructure on DriveWealth (with Citibank N.A. custody) to enable fractional US equities trading from $1 for underserved MENA-region investors. The embedded finance angle centres on open-banking-enabled funding (via Plaid's Face X) and a multi-product suite — robo-investing, self-directed trading, Halal portfolios, and factor investing — all under one platform regulated by both the SEC and ADGM FSRA.
Wealthface connects to bank accounts through Plaid.
Wealthface's investing and wealth products are powered by Drivewealth.
The Embedded Finance Index 2026 maps 2 layers in Wealthface's stack: Open banking (Plaid); Investing (Drivewealth).
Wealthface was founded by Bilal Majbour and is founded in 2018, headquartered in Abu Dhabi, United Arab Emirates.
Wealthface has raised $3.0M in total.
Get a read on where your own stack stands against Wealthface and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.