“Can a Swedish AR-automation platform become the embedded invoice-finance infrastructure layer for banks and enterprise finance providers across the invoice-to-cash lifecycle?”
Founded in 2015 as a Swedish fintech targeting invoice and payment automation for SMBs and enterprise clients. Evolved into Waya360, an end-to-end Invoice-to-Cash platform covering invoicing, financing, debt collection, KYC, and payments in a single integrated flow. The company has progressively embedded finance capabilities — including invoice financing and BNPL — directly into its AR platform, positioning itself as an infrastructure layer for banks and finance providers rather than solely a SaaS tool. The SEB partnership in 2024 signals a B2B2B embedded finance go-to-market strategy targeting banks that want to offer invoice financing without building operational infrastructure themselves.
Waya discloses Synctera as its banking provider, according to the Embedded Finance Index 2026.
Waya does not disclose a bank charter of its own; its banking services are provided through Synctera.
The Embedded Finance Index 2026 maps 2 layers in Waya's stack: Banking / BaaS (Synctera); Lending (Invoice financing (Waya360), BNPL / credit services (embedded via partner banks), Instalment solutions and Leasing administration).
Waya was founded by Niclas Josefsson, Jörgen Fredman and Simon Stål and is founded in 2015, headquartered in Stockholm, Sweden.
Waya has raised $5.4M in total.
Get a read on where your own stack stands against Waya and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.