Waya
“Can a Swedish AR-automation platform become the embedded invoice-finance infrastructure layer for banks and enterprise finance providers across the invoice-to-cash lifecycle?”
Founded in 2015 as a Swedish fintech targeting invoice and payment automation for SMBs and enterprise clients. Evolved into Waya360, an end-to-end Invoice-to-Cash platform covering invoicing, financing, debt collection, KYC, and payments in a single integrated flow. The company has progressively embedded finance capabilities — including invoice financing and BNPL — directly into its AR platform, positioning itself as an infrastructure layer for banks and finance providers rather than solely a SaaS tool. The SEB partnership in 2024 signals a B2B2B embedded finance go-to-market strategy targeting banks that want to offer invoice financing without building operational infrastructure themselves.