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Walbing

“Can a receivables placement platform become the digital equivalent of insurance syndication for private credit and asset-based finance?”

Founded2019
HQHamburg, Germany
IndustryFintech / Lending

The story

Founded 2019 in Hamburg as a digital auction platform for trade receivables (Walbing Technologies operating tech; Walbing Marketplace running the regulated auction). Walbing has since evolved from a single marketplace into a multi-vertical placement platform for private credit and asset-based finance — matching receivables (trade, leasing, music royalties, sports transfer fees, media rights) with institutional investors from a network of 180+ capital sources. The embedded-finance layer (WALBING Cash Embed, WALBING Pay) extends the model into ERPs and B2B checkouts, offering BNPL and invoice financing as a plug-in service.

Last 12 months

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Product timeline

Launched WALBING Cash Embed — embedded receivables financing API for B2B marketplaces and ERPs· lending

Launched WALBING Pay — API-driven B2B BNPL for online checkouts· lending

Expanded placement platform across five verticals: Business, Asset-Based Lending, Music, Sports, Media· pivot

2019

Walbing founded in Hamburg as a trade receivables auction platform· launch

Regulated entities

regulatory licence held by Walbing

Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.

The stack

1 layer disclosed in Walbing’s embedded-finance stack

Lending

WALBING Cash (in-house)WALBING Pay (in-house)WALBING Cash Embed (in-house)WALBING Cash Embed — embedded receivables financing API for B2B marketplaces and ERPsWALBING Pay — B2B Buy Now Pay Later at online checkout, with instant receivable sale and del credere risk transferWALBING Business — trade receivables placement for European MittelstandWALBING Asset-Based Lending — equipment leasing and hire-purchase refinancingWALBING Music — monetisation of music royalties and publishing rightsWALBING Sports — football transfer fees and sports media rights financingWALBING Media — image and video rights financing

Accounting gap: minor

Walbing — frequently asked

Who provides Walbing's lending?

Walbing's lending and capital products are provided by WALBING Cash (in-house), WALBING Pay (in-house) and WALBING Cash Embed (in-house).

Where is Walbing headquartered?

Walbing is founded in 2019 and headquartered in Hamburg, Germany.

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