Viva First
“Can a Latino-focused mobile banking app built on sponsor-bank BaaS infrastructure become the primary financial account for underbanked Latino households in the US?”
HQUnited States
IndustryFintech / Neobank
The story
Viva First is a mobile banking app and Visa debit card product aimed at the Latino community in the United States, offering free mobile banking with a focus on financial inclusion. The product is built on BaaS infrastructure (Spur Security Bank) and positions itself as an alternative to traditional banking for underserved demographics. Public evidence about the company's history, funding, and broader product roadmap is very limited.
Last 12 months
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The stack
2 layers disclosed in Viva First’s embedded-finance stack
Banking / BaaS
Spur Security Bank
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.