“Can a coordinated-care marketplace fix the fragmented insurance, billing, and provider-matching workflows that make pediatric specialty therapy inaccessible?”
Village was founded in 2024 by Brandon Terry after his daughter Payton's diagnosis with a rare genetic condition exposed the fragmentation of pediatric specialty care. The company operates a HIPAA-compliant platform that matches families with vetted OT/PT/SLP/ABA providers and manages insurance eligibility, claims, and reimbursement on behalf of providers. Its embedded-finance angle is limited to healthcare payments and insurance billing — it is a vertical healthtech marketplace, not a fintech infrastructure company.